5.0 Tracking
Google Adwords
There are numerous ad networks available on the web that you can choose in order to get your banner ads on a whole host of different websites. One of the biggest is Google’s ad network which include both text-link and display ad options (display ad is another way of saying banner ad, or image ad - it just includes Flash objects too).
Adwords has in-built tracking capabilities which allow you to monitor impressions, click-throughs, and a whole host of other data. Combining this with Google Analytics provides a very powerful toolset that allows you to optimize pages and ads for higher conversions.
Other Ad Networks
- Google Adwords
- Ads by Carbon (invite-only)
- Yahoo! Advertising
- Commission Junction
- AdBrite
- Adify
Third Party Solutions
Most major ad networks provide tracking features so you can tweak your campaigns accordingly. However, if you decide to buy ad spots directly from the websites rather than going through an ad network, you may need to utilize third party tracking solutions.
Conclusion
In order to get the most out of your ad campaigns, you really need to focus on the nuances. Look at every factor: position, size, colors, targeting and keep iterating and tweaking your campaign to maximize ROI.
Any questions about this guide or need some help with your banner ad campaign? We’d love to hear from you.