2.0 Ad Strategies & Considerations
How to approach your banner ad campaign
Once you’ve established whether banner advertising suits your business and would be beneficial, you can move onto thinking about strategies and implementation. The best ad campaigns are well-thought out and planned so be sure to take a little time out to get your ideas together properly so you can produce an effective campaign.
What should my ads focus on?
If you’re undecided with regards to what kind of message you want your ad to portray, then start with a list of the most impactful advantages of your product/service. Is there any major advantage that would sell the product/service alone? Is it a great time-saver? Really think through your business and identify the major sale points.
It’s these powerful sales points that you need to be focusing on. You don’t want your ads crammed with a million advantages to your product/services - you need to get one central, core idea across.
Banner Ad Examples
Animated or static?
Banner ads can be both animated or static in nature. Generally, animated banner ads have higher click-through rates (CTRs) than static ones. However, an animated banner ad isn’t necessarily always the best option. Animated banner ads give you the opportunity to lead the viewer through your sales copy, with multiple messages or frames which gradually build up to (hopefully) powerful enough climax for the viewer to click through to your site. Static banner ads don’t provide this liberty, but can still be just as effective through creative sales copy and design.
Redundancy
If you're going to start investing in advertising, it's obviously important the site you're trying to push customers to is functioning at all times. This is where finding reliable yet still affordable business hosting comes in. Make sure you shop around and go with a host that has good reviews. Try asking colleagues/friends to recommend you to a web host they've had good experiences with.