What is a banner ad?
Ever seen those box-like ads all around the internet? Some small, some big. Some with sound, some without. Some animated, some static. They’re the billboards of the internet - a platform for you to market your products and services to the internet world and beyond.
Why are banner ads important?
Banner ads provide a scalable, easy-to-deploy solution when it comes to marketing. Not only can you start an ad campaign relatively easily for your business, but the results are monitorable to a high degree. You can track conversions, click-through rates and impressions in order to optimize your campaigns to get the most out of your ad marketing dollars.
Are banner ads appropriate for my business?
There’s no quick answer to this question, however, there are some indicators you need to consider before you decide on using banner ads to promote your business:
- Do you have an online business, or a business with some kind of online presence?
- Does your business website have some kind of trackable goal? (Mailing list sign-up / purchase?)
- Is the goal profitable enough to justify ad spending (both in the short term and long)?
These are just a few of some of the questions you need to be asking yourself when considering an ad campaign. It can sometimes be a little difficult to gorge the full results of your campaign. Yes, you know how many impressions, clicks, and conversions you received, but there’s nothing to record the long-term exposure and branding advantages too.
Also, maybe you have a product that could greatly be advantaged by an affiliate program? If so, you’d need to provide your affiliates with some awesome banner ads that they can use to promote your product.